Global premier of the Electric Mustang by Charge Cars at Salon Privé London


March 28, 2022 By Mike
Last updated on March 28, 2022
  • Production Electric Mustang to receive global premier at Salon Privé London
  • New fully electric incarnation of iconic muscle car to be hand built in London
  • Opportunity to see the full range of bespoke options for the 499 examples
  • VR experience with physical vehicle interior allows clients to order at the show
  • Tickets for Salon Privé London on sale now: www.salonprivelondon.com

The highly anticipated production intent version of the Electric Mustang by Charge Cars will make its global premier at the inaugural Salon Privé London, Royal Hospital Chelsea – 21-23 April, with customers able to order the EV at the exclusive new luxury car event.

A hand-built, zero emissions design icon, the brand new Electric Mustang uses cutting edge technology to redefine the revered 1967 Fastback model. With a new steel bodyshell, complete with the blessing of Ford, and composite body panels to minimise weight the car’s quad-motor configuration provides 536 bhp and a 0-62mph time of just 3.9 seconds.

The production intent version of the Electric Mustang by Charge Cars is the culmination of six years’ work for the London based company. Originally shown as a prototype in 2019, Salon Privé London offers the first public opportunity to see the finished car and understand the bespoke options available when ordering.

“The Electric Mustang has already captured people’s imagination, but this will be the first chance to see how it can be personalised to each buyer’s preference,” said Director David Bagley. “We’re delighted that Charge Cars will be using Salon Privé London to allow its clients to get under the Mustang’s skin and understand what makes this limited edition EV so accomplished.”

Charge Cars is a British EV company based in London, with a team highly experienced in the development of luxury and high performance vehicles. The car’s EV technology is powered by partner Arrival’s proprietary software and hardware technologies, allowing the perfect fusion of iconic design with cutting edge innovation.

The officially licensed shells preserve the classic design and styling of the legendary Ford Mustang, but the use of lightweight composite body panels significantly decreases the overall weight of the vehicle giving greater performance and efficiency, making the car suitable as a daily driver.

With a range of 200 miles, the Electric Mustang uses a 64kWh modular battery and up to 50kW of rapid charging is possible. In addition to 536 bhp, 1,500Nm of torque ensures that its muscle car status remains secure while the quad-motor setup optimised dynamic aids include all-wheel-drive and torque vectoring.

In addition to having the first complete Electric Mustang at Salon Privé London, Charge Cars will have its physical interior vehicle display, allowing the cabin to be explored and different options discussed, alongside its immersive VR experience. Completely redesigning the vehicle interior, using the finest materials available, Charge Cars has created in an ultra-modern environment that’s in sync with the vehicle’s iconic design. Only 499 brand-new Electric Mustangs are available, and Salon Privé London will allow clients to lose themselves in the detail of the options.

“We truly believe we have created something unique in the EV world. A brand new, hand built design icon that gives our customers a genuine emotional connection with their car. Cutting edge technology, zero emissions but now with heart and soul.” said Mark Roberts, Chief Creative Officer of Charge Cars. “This is just the beginning for us at Charge Cars.”

As befitting Salon Privé’s status as one of the world’s most prestigious automotive events, a number of cars will be making their UK debut at Royal Hospital Chelsea, and the very latest models from the likes of Alpine, Aston Martin, Ferrari, Jaguar Land Rover SVO, Lamborghini, Pininfarina, Porsche and Rolls-Royce will be on display. They will be joined by Hispano Suiza and Genesis, plus British specialists Envisage, Everrati, Jensen Automotive and Overfinch, to provide a line-up that covers everything from reimagined classics to next-generation hypercars and EVs.

Salon Privé London promises to be London’s most exclusive automotive party, with plenty to see and do in addition to the motoring attractions. The shopping village will host a variety of luxury brands including renowned British jeweller Boodles, Jess Collet Milliner and British perfume house, Penhaligon’s, founded in the late 1860s. Everything from Patek Philippe watches to Riva sports boats and Harley-Davidsons to Bell helicopters will be on display, alongside first-class hospitality for which Salon Privé has long been renowned. Louis Pommery will flow and London Essence cocktail bars will offer exciting cocktails from NoMad, Louie and the Donovan Bar mixologists. 

To complement this, Salon Privé has partnered with renowned and innovative hospitality group JKS Restaurants to provide guests with a unique dining offering. This will include dishes from the Michelin-starred Gymkhana, Indian BBQ classics by Brigadiers, and cult Taiwanese specialists BAO. In addition, there will be plates from Fitzrovia’s The George and Chelsea’s The Cadogan Arms, providing pub fare that celebrates the best of British produce, making Salon Privé London a real foodie’s delight.

There’s also the option to enjoy a sumptuous three-course seated luncheon in The Sloane – the event’s exclusive VIP Hospitality Pavilion – while DJs will keep guests entertained into the evening. On the Thursday and Friday, Salon Privé London will be open until 9pm, allowing everyone to soak up the party atmosphere as dusk falls.

Salon Privé London is donating 20% of all Entry Ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine

About Royal Hospital Chelsea
The Royal Hospital Chelsea was established over 300 years ago during the reign of King Charles II, whose vision for a home for veteran soldiers was brought to life by Sir Christopher Wren. King Charles II’s understanding that the country owes a debt of gratitude to its old soldiers informs the spirit of the Royal Hospital today.

The residents of the Royal Hospital, known the world over as Chelsea Pensioners, are all retired soldiers of the British Army. To this day, the Royal Hospital provides care and comradeship to veterans in recognition of their loyal service to the nation.

Located in the borough of Kensington and Chelsea in the heart of West London, the Hospital is highly accessible by road, rail and tube from throughout the capital and beyond.

Already established as a prestigious city venue through long-term associations with the likes of RHS Chelsea Flower Show and Masterpiece Art Fair, the Royal Hospital Chelsea was a natural choice for Salon Privé London and a suitable counterpart to the September venue, Blenheim Palace.