Bugatti Chiron Wins “Exterior Premium Brand – Luxury “ Automotive Brand Contest 2016

October 3, 2016 By Mike Lee
Last updated on October 3, 2016


  • German Design Council honours the product design of the Bugatti brand
  • International jury names the Bugatti Chiron as the winner in the “Exterior Premium Brand – Luxury” category

It has been officially confirmed. The world’s most powerful, fastest, most luxurious and most exclusive production super sports car has the best design in the world. In its “Automotive Brand Contest”, the German Design Council honours outstanding product and communication design in the automotive industry every year. At this year’s awards ceremony, the Bugatti Chiron1 was selected by the jury as the winner in the category “Exterior Premium Brand – Luxury.” This March, the Chiron celebrated its world debut in Geneva. The awards ceremony was held on the occasion of the Paris Motor Show.

In their citation, the international jury of independent experts explain their decision as follows: “The designers have succeeded in interpreting the Bugatti DNA in a modern way and adding new, distinctive features in line with the motto of “Form follows Performance”. These features became necessary as a result of the technical requirements posed by higher performance.” In the category of “Exterior Premium Brand – Luxury”, which takes a closer look at the exteriors of all vehicle classes under the aspect of elegant design, the Chiron convinced the jury.

“The Bugatti design team is extremely pleased about this award,” said Achim Anscheidt, Chief Designer of Bugatti, at the awards ceremony held in Paris on Thursday evening. “The stylistic challenge posed for us designers by the tension between Bugatti’s traditional brand DNA and the need to adapt the exterior design of the car to the technical requirements of this ultimate 1,500 PS super sports car was enormous. Honours like this and the extremely positive reaction of our customers and fans to the Chiron confirm that we adopted the right approach.“

The Automotive Brand Contest is held annually by the German Design Council. As the only impartial design competition for automobile brands, it has rapidly established itself as one of the world’s most important competitions in the industry. The German Design Council is one of the world’s leading competence centres for communications and know-how transfer in the design field. The association currently has more than 230 members. The German Design Council was established in 1953 at the initiative of the German Bundestag to strengthen the design competence of German industry.