Allard name returns for the first time in over 60 years with JR continuation series

September 24, 2020 By Mike
Last updated on September 24, 2020
  • Next chapter for Allard Motor Company with first new car in over 60 years
  • JR continuation offered for sale directly from the Allard family who built, researched and still own the family car company
  • Hand built by Lloyd and Alan Allard using some original Allard parts and drawings, body bucks and based on period specification
  • Just seven Allard Motor Company JRs were originally made from 1953 to 1955
  • JR continuation model, chassis number eight, to be sold via RM Sotheby’s at its London Sale (31 October 2020) estimate: £180,000 – £240,000
  • RM Sotheby’s sold 1953 Allard JR ‘Le Mans’ Roadster, chassis JR 3403 in 2013 for $605,000

Allard Motor Company, a name created in the 1930s from a love of racing, coachbuilding and pre-war ‘hot-rodding’, is making its comeback for the first time in 60 years, and introducing the Allard Sports Cars JR continuation series. The JR continuation is built by the original Allard family, who is offering the first chassis of the JR continuation series for sale with RM Sotheby’s at its upcoming London auction on 31st October 2020.

Continuing where founder Sydney Allard left off over 60 years ago, the Allard family is offering the first of its JR continuation series, chassis eight (3408) for sale with RM Sotheby’s at its London sale (estimate: £180,000 – £240,000), a fitting return to the Capital for Allard Motor Company, which was established in Clapham, London from 1946 to 1959.

One of the very few remaining family-owned car companies, the JR continuation series has been a collective family project to bring back the Allard name and continue the founding father’s (Sydney Allard) legacy. Hand built in the UK by Sydney’s son, Alan, and grandson Lloyd, alongside his other grandson Gavin, archivist of The Allard Owners Club, the JR continuation model has been built using original drawings and parts, design bucks, traditional materials to the original racing specification.

Based on the original 1953 JR competition specification, the JR continuation was built by Lloyd Allard and his family to be a tool-room copy of the original 1953 JR Le Mans entrant. The JR followed the Allard’s third-place success at Le Mans in 1950 in a J2 (the previous model) and with just seven JRs made between 1953 to 1955, and with racing legacy to its name, the family wished to revive one of the rarest and most famous of Sydney Allard’s cars.

Commenting on the JR continuation series, Alan Allard said: “Watching my father build these cars in period is a memory that will always stay with me. The skills he’s passed on to me are now with my son, Lloyd, who has engineered and built the continuation you see today. Over 84 years on since the first Allard car was built, car number eight [after seven original JRs] continues my father’s legacy (Sydney Allard) and if he saw what we were doing today as a family, I know he’d be proud – and desperate to see how it performs on track.”

Allard Motor Company was a revered specialist, low-volume motor vehicle maker based in London, UK. The JR model followed the Allard Motor Company’s J2 and J2X models, which were extensively raced in the USA in the early-Fifties, scoring convincing road racing victories over the latest Ferraris and Jaguars at the hands of such legends as Tom Cole, Erwin Goldschmidt, and Fred Wacker.

Since racing is such a large part of the company’s legacy and passion, the family decided to create the JR continuation series to be competitive and offer customers with the option of HTP papers and accreditation. Fitting the JR with a re-engineered version of the original-specification Cadillac 331 ci (5428cc) overhead valve V8 (300 bhp at 4500 rpm) Allard Sports Cars is also offering three- and four-speed gearboxes (chassis number 3408 fitted with the optional four-speed transmission) and a differential final drive with selection of quick change transfer gears, as well as providing the option to vary the ratio to suit specific events, race circuits and road rallies.

The dramatic and aerodynamic drop-head body has been created to original specification using the 1953 body buck that was created by the JR’s original designer, Dudley Hume, with a hand-formed aluminium body. The family has also kept the original divided front axle suspension and twin tubular chassis to retain the JR’s low weight of just 2200 lbs (dry).

Eligible for a number of race events, series and road rallies, the JR continuation’s coachbuilder Lloyd Allard commented on the race-specification and said: “As a family we have been passionate in reviving and continuing the legacy of what Sydney Allard created over eight decades ago. Since we’re all [the current Allard family members involved in the project] passionate drivers, engineers and archivists, it’s been important to stay true to our roots and passion. We see this car as a tribute and we’d love to see the JR continuation model car follow in the footsteps of my grandfather’s legacy and get back to Le Mans. Likewise, it would be a pleasure to see our creation on the historic and competition car circuit.”

The continuation JR model chassis number 3408 is exclusively for sale at RM Sotheby’s London sale on 31st October 2020 with an estimate of £180,000 – £240,000. RM Sotheby’s famously sold the 1953 Allard Motor Company JR Le Mans entrant, of which the JR continuation is based, at its Amelia Island sale in 2013 for $605,000 and has auctioned a range of highly collectable Allard racing cars previously.

To discuss the continuation series and future JR continuation models built to individual specification, send the Allard Sports Cars team and email on or call them directly on +44 (0)1453 799 990.