First automotive licensing agreement for Detroit designer
After winning the 2016 MOTOR TREND Car of the Year, and earning editorial comparisons to cars above its category, the all-new 2016 Chevrolet Camaro is poised to take on all rivals.
That sentiment is expressed in a line of “Camaro vs. Everybody” apparel by Detroit-based designer and entrepreneur Tommey Walker, Jr.
“With the all-new Camaro, the team set out to transcend the traditional ‘pony car’, and deliver a world-class performance car, regardless of segment,” said Steve Majoros, marketing director for Chevrolet cars. “The Camaro is a worthy contender for any performance car, which is perfectly summed up by Tommey Walker’s trademark design.”
Available in time for holiday shopping through detroitvseverybody.com, the official Camaro vs. Everybody apparel echoes the style of the original Detroit vs. Everybody clothing line.
Walker, 29, launched his business three years ago and prints the T-shirts, sweatshirts and other clothing items in a warehouse in Detroit. The “Vs Everybody” theme has become both a cultural phenomenon and an iconic representation of Detroit’s reinvention. “Camaro vs. Everybody” is the first automotive license of Walker’s trademark design.
“Detroit vs. Everybody started as a way to express pride in my hometown,” said Walker. “Camaro vs. Everybody serves the same purpose for Camaro fans, who know their favorite sports car is second to none.”