The OEM-like Tuning ABT Sportsline Tuning Company


November 29, 2015 By Mike Lee
Last updated on November 29, 2015

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At the beginning of this year the road in front of the ABT HQ in Kempten was named after the late tuning pioneer Johann Abt (1935-2003). The father of today‘s CEO Hans-Jürgen Abt had founded ABT Tuning in 1967 and thereby launched what is now the globally largest tuner of cars produced by the Volkswagen Group, which includes Audi, Skoda and Seat. But the Abt family has been dealing with cars, motorsports and technology much longer. Again it was a Johann Abt who laid the foundation stone. 119 years ago he founded a very innovative forge, which became associated with the four brands now symbolised by the four rings of the Audi logo shortly after WWI. And with Volkswagen ABT has had many decades of experience too. No wonder, then, that today almost all the group’s models are covered.

Put more generally, the Bavarian company always provides innovative solutions for quite a number of cars produced by the Volkswagen Group. All the cars and components are always state-of-the-art and embody a successful family-owned company’s traditional values. Extensive tests, its own dynamometer, comprehensive warranties and supreme QA processes make for a relationship with customers based on trust. And, of course, five decades of motorsport experience are also part of the development process. After all, over the past decade, ABT has won five DTM championships, among other things.

ABT Sportsline stands for innovative engineering, an extravagant design and some extra dynamism and sportiness. If you use ABT POWER New Generation, ABT POWER or ABT POWER S – every tuned engine is thoroughly tested, as are the sport-type brake systems, suspension components, alloy wheels, exhaust systems and body kits. In all developments, roadworthiness and safety top the specs. That is why for the development of front attachment parts ABT Sportsline uses the pedestrian impact protection test. And the market leader’s premium products and services are not only available in Kempten but all over Germany, from about 200 partners of the same service and support competence and quality. Incidentally, ABT Sportsline also has a global presence. Be it in Arabia or Britain, the US or Switzerland, in Russia, China, Scandinavia, Italy, Turkey or the Benelux Countries – customers can always be sure that they will get tested ABT quality. “That’s what the name ABT has always guaranteed,” says CEO Hans-Jürgen Abt.