- Lamborghini increases worldwide sales for the fourth year in a row
- The new Lamborghini Huracán LP 610-4 has been introduced successfully to the markets worldwide collecting more than 3,300 orders
- USA confirms its position as largest single market
- Balanced presence across the three regions EMEA, America and Asia Pacific
In the year 2014 Automobili Lamborghini set a new sales record in its history. With 2,530 cars delivered to customers the company achieved a new milestone not only for sales, but also for brand and product.
”In 2014, Lamborghini delivered a very satisfying performance, confirming again the strength of our brand, product and commercial strategy,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.
With 130 dealers serving 48 countries, in 2014 worldwide deliveries to customers increased from 2,121 to 2,530 units. This represents a sales growth of 19% compared to the previous year.
”We increased sales in all our major regions”, continued Winkelmann. ”Our biggest markets are the USA and Greater China. They are followed by the Middle East, UK, Japan and Germany which each registered significant growth in 2014.”
Lamborghini is a global brand and sales distribution is well-balanced among the three regions EMEA (Europe, Middle East, Africa), America and Asia Pacific which count approximately for one third of global sales each.
The twelve cylinder model Aventador LP 700-4 in both, Coupé and Roadster version, was delivered to customers in 1,128 units (1,001 in 2013, +13%) and thus beat again all records of V12 model sales in Lamborghini’s history.
The ten cylinder model Huracán LP 610-4 had its world premiere at the Geneva Motor Show 2014 and has established itself as an extremely successful super sports car with more than 3,300 orders collected until the end of the year 2014. Since the start of the market introduction in the middle of the year, 1,137 units were delivered to customers.
The Lamborghini Gallardo, with a total of 14,022 units by far the most-built Lamborghini ever, was delivered to customers in its last 265 units.
The year 2014 was clearly the year of the Lamborghini Huracán LP 610-4. With the newly-developed ten cylinder super sports car, the successor to the highly successful Gallardo, Automobili Lamborghini has redefined the benchmark in the segment. With its pure and absolute design, breathtaking dynamics and excellent quality, the Huracán delivers an unparalleled sports car experience.
Starting from 2015 onwards, the new Huracán LP 620-2 Super Trofeo, presented in summer 2014, will debut on international racetracks in all three of the brand’s one-make series – the Lamborghini Blancpain Super Trofeo in Europe, Asia and North America.
And with the Huracán GT3, which will be presented at the end of January 2015, Lamborghini’s Motorsports department Squadra Corse has taken the next step towards development and production of a race car for one of the most demanding and prestigious international categories. Starting from the 2015 season, the Huracán GT3 will be among the protagonists of the Blancpain Endurance Series, which is anticipated to race at five venues in Europe including the famous 24 Hours of Spa-Francorchamps.
With the Lamborghini Asterion LPI 910-4, instead, Automobili Lamborghini gave an outlook into the future and unveiled its first plug-in hybrid (PHEV) technology demonstrator at the 2014 Paris Mondial de l’Automobile. Clearly a Lamborghini, Asterion is a conceptual car housing a plug-in hybrid powertrain designed to Lamborghini objectives: The Asterion defines a solution to significantly reduce CO2 emissions through technologies available today, guaranteeing the unique Lamborghini driving feel with smooth and reactive driveability and superior power.