PRIOR-DESIGN Lamborghini Urus with Roberto Geissini design

January 8, 2020 By Mike
Last updated on January 8, 2020

The styling experts at PRIOR-DESIGN GmbH – based in Kamp-Lintfort in North Rhine-Westphalia and specializing in souping up exclusive cars – unveiled a truly high-end SUV designed and built for successful German businessman and TV personality Robert Geiss and his fashion brand Roberto Geissini

PRIOR-DESIGN presented the Italian sports SUV with a full-carbon wide body kit that catches the eye yet blends harmoniously with the style of the Lamborghini at the same time.

The feather-light and characteristically shiny fiber composite material makes up not only the mighty front spoiler, ample front frame, engine hood air scoop and roof spoiler, but also the four-part body extensions on the front and rear axles, the air intake frame in the front fenders and the side skirts, which make the vehicle look even more virile over its entire length. For the tail, the PRIOR-DESIGN team developed a matching diffuser along with well-proportioned roof and tail flap spoilers under the supervision of company founder and owner Andreas Belzek.

The Roberto Geissini Urus also got a set of PRIOR-DESIGN’s very own XXL wheels: Despite their gargantuan size (24”), the PD6 forged rims look remarkably delicate. These glossy-black multipiece wheels were soled with rubber shoes measuring 285/30R24 and 335/30R24. Last but not least, a lowering module from the company H&R reduces the ground clearance of the Lamborghini and gives this high-performance SUV with a silk-matt black coat the appearance of a crouched panther ready to pounce – along with superior handling.

By the way: The Lamborghini Urus is not the only PRIOR-DESIGN project to get the Roberto Geissini treatment. There are also plans to introduce a small line of Roberto Geissini vehicles as part of the new business partnership.

All other facts, as well as price and delivery information, can be obtained directly from:


Carl-Friedrich-Gauss-Str. 64

47475 Kamp-Lintfort

Tel.: +49 (0) 28 42 / 975 700

Fax: +49 (0) 28 42 / 975 7010