May 4, 2015 By Mike Lee
Last updated on May 4, 2015

Studebaker LogoAvanti LogoBrief History About Studebaker

Studebaker was founded in 1852 in the USA. The company originally built wagons, but by 1902 had moved on to automobiles. Oddly enough electric vehicles first, then gasoline vehicles from 1904 in partnership with another company, then their own cars from 1912.

Due to financial difficulties, Studebaker partnered with Packard from 1954 to 1958. In 1962 they introduced the Avanti, but financial problems continued and Studebaker was slowly sold off during the mid to late 60’s. Although Studebaker disappeared in the late 60’s, the brand name was still around until sometime in the 70’s.

Avanti Motors was established in 1965 to continue building the Avanti car which was called the Avanti II. This company also went bankrupt in 1986 and then bought by new owners in 1987/88, only to fail again in 1991. In 2001 the Avanti was brought back, but was now based on other American cars such as the Pontiac Trans AM and then Ford Mustang. However the new owner was arrested for fraud and Avanti Motors then ceased to exist in 2006.

Studebaker Avanti
Studebaker Avanti 1963-1965 & Avanti II 1965 and beyond