Brief History About Lexus
Lexus was founded in 1989 in Japan by Eiji Toyoda. Lexus was set up by Toyota to add a separate luxury brand for the maker and in their words to build cars with “The Relentless Pursuit of Perfection”.
The first car to be built was the LS400, a completely new car, that was developed over a number of years and with many resources and personnel involved. When released, it was well received and won a number of motoring awards, beating other luxury brands costing considerably more.
In 1991 Lexus released the SC400/Soarer, wanting to get into the luxury sports car market and selling then alongside their luxury saloons and the market was huge, selling in many countries, especially the USA, who loved the big luxury branded cars.
Since then Lexus have built all types of vehicles with an emphasis on luxury, performance, reliability and customer service. They have also been keen to build sports cars and even supercars with such cars as the RC-F and LFA and also not just powerful sports cars, but a number of hybrid cars have made their way into the line-up also.
Soarer (Toyota Soarer) 1991-2000
