Morgan partners with Bell Sport & Classic to open new Hertfordshire dealership


April 26, 2023 By Mike
Last updated on April 26, 2023
Morgan partners with Bell Sport & Classic to open new Hertfordshire dealership
  • Morgan Motor Company has begun a partnership with leading classic and modern performance car specialist, Bell Sport & Classic, to open a new Morgan dealership in Hertfordshire.
  • Operating as Morgan Hertfordshire, the new dealership will be based at Bell Sport & Classic’s premises in Markyate, Hertfordshire
  • Morgan Hertfordshire is preparing for an official dealership opening early summer 2023, when its new Morgan showroom will be unveiled

Morgan Motor Company is partnering with leading classic and modern performance car specialist, Bell Sport & Classic, to open a new Morgan dealership in Hertfordshire, UK. Based at Bell Sport & Classic’s showroom facility in Markyate, Hertfordshire, Morgan Hertfordshire will offer sales and aftersales services for all Morgan models.

With extensive knowledge working across premium brands, Bell Sport & Classic’s expertise will further establish the company’s evolving retail experience, which continues to introduce the brand to new audiences.

Following the introduction of the Super 3 and new Plus models in 2022, Morgan is looking towards new markets and a strengthening of its global dealer network. Strategic dealer appointments in Germany, the USA and other regions in Europe are ongoing, whilst closer to Morgan’s Worcestershire home, the new Morgan Hertfordshire dealership represents a strengthening of the UK network.

The Morgan Hertfordshire showroom, which will display Morgan’s latest corporate identity and act as a flagship for the brand, is due to be unveiled early summer 2023 as part of an official dealership opening event. Ahead of the official opening, the dealership is fully operational and ready to welcome customers. All enquiries can be directed to the Morgan Hertfordshire team via the Morgan website and Morgan Hertfordshire’s social media channels.

Massimo Fumarola, Chief Executive Officer, Morgan Motor Company, said: “With extensive experience in the premium and luxury sporting segment, obsessive attention to detail and customer service, and an enthusiasm to join Morgan on its new journey, Bell Sport & Classic is an ideal partner to help us strengthen our customer offering in the UK. We look forward to working closely with the team and welcoming new and existing customers to the Morgan Hertfordshire facility in due course”

Tim Kearns, Managing Director, Bell Sport & Classic, said: “We are hugely proud to be working with Morgan.  The brand has a unique place in the automotive world and the blending of coach built craftsmanship with the almost limitless personalised commissioning of each car really resonates with us.  The new cars deliver a genuinely thrilling sports car experience and, with the range continuing to grow, there is a lot to get excited about with the arrival of Morgan Hertfordshire.”