McLaren Automotive To Strengthen European Retailer Network With McLaren Ascot

June 13, 2014 By Mike Lee
Last updated on August 6, 2015
  • Fifth UK retailer marks the 20th European location for the brand
  • State-of-the-art facility will be the largest dedicated McLaren retailer in the UK
  • Prominent retail location becomes the Jardine Motors Group’s second dedicated McLaren site

British manufacturer McLaren Automotive has announced plans to further strengthen its expanding retail network with the appointment of McLaren Ascot, which will become the brand’s 20th European location. A state-of-the-art facility, located in the royal town in Berkshire will become the largest dedicated McLaren retailer in the UK, offering the full range of models, including the 650S Coupe and 650S Spider.

Located only a short distance from the company’s McLaren Technology Centre (MTC) headquarters in Surrey, adjacent to the mainline rail link in the town, the newly-built McLaren Ascot facility will include an eight car showroom, a dedicated service centre and the largest selection of McLaren Qualified pre-owned models in the world.

This latest addition to the retail network will be operated by Lancaster part of Jardine Motors Group, the firm’s second McLaren retailer, having run McLaren’s flagship site in One Hyde Park, London since the launch of the brand in June 2011.

David Brimson, European Director for McLaren Automotive : ‘The UK market is key to the growth of the McLaren brand as we continue to strengthen the network, and this is shown by confirmation of McLaren Ascot so soon after announcing our entry into Scotland with McLaren Glasgow. Jardine Motors Group has proved a valuable retail partner in establishing the brand over the past three years, and McLaren Ascot will provide an important second hub for the brand in the south of England.

Mark Herbert, CEO of Jardine Motors Group added: ‘It is amazing to think McLaren Automotive only launched three years ago, and the journey the company has been on since then, with the 12C, the McLaren P1and now with the 650S. It is a really exciting time to be involved with the brand, and there are some really great products in the pipeline. The addition of McLaren Ascot will be another jewel in the company’s retail network, complementing McLaren London at One Hyde Park to fully service the needs of customers in the south east of England.

Work on the new showroom will commence in the coming weeks, and the doors to McLaren Ascot will open before the end of 2014, marking the fifth retailer in the UK for the brand. The site joins London, Manchester, Birmingham and the recently announced McLaren Glasgow.