Mazda Exhibits RX-VISION At Concorso d’Eleganza Villa d’Este


May 25, 2016 By Mike Lee
Last updated on May 25, 2016

Mazda Exhibits RX-VISION At Concorso d’Eleganza Villa d’Este

  • Rotary sports car concept captures heartsand minds at exclusive Italian motoring event
  • Enthusiasts praise supercar-like KODO rendition inspired by Mazda’s unique legacy

The Mazda RX-VISION was a star of the show when the Japanese carmaker’s award-winning rotary sports car conceptmade a special appearance on the shores of Lake Comoat the 2016 Concorso d’EleganzaVilla d’Este in Cernobbio. Participants and visitors to theexclusive classic and vintage car event, which also showcases selectedprototypes, werevisibly impressed by the RX-VISION.

Accompanying the Mazdaover the weekend were Ikuo Maeda, the company’s global head of design, and Kevin Rice,its European design director. In addition to concepts from companies including Aston Martin, Bugatti and Pininfarina, theRX-VISION joined some 60 vintage carsin a festive atmosphere at the Villa Erba, a 19thcentury architectural jewel.

“This is one of the most prestigious automobile events in the world. It’s a great and unique honour to be invited to show our car, and I’m delighted that Mr. Maeda was able to join us,” commented Rice. “To have your work judged by a group of some of the keenest and wealthiest automobile enthusiasts on the planet is a truly rare opportunity. And they were enamoured with it.”

The RX-VISION won Most Beautiful Concept Car of the Year at the 31stFestival Automobile International in Paris in January after being unveiled to the world last November at the 2015 Tokyo Motor Show. It’s the latest interpretation of Mazda’s KODO – Soul of Motion design philosophy, which has earned the carmaker numerous accolades over the past five years for various concept and production models.

Paying tribute to the long and unique tradition of rotary-powered sports cars at Mazda, from the Cosmo 110S to the popular RX-series of production models, the RX-VISION hints at how the future could look with the sleekest and most supercar-like rendition of KODO yet. Mazda fashioned the ground-hugging figure with an eye to a next-generation SKYACTIV-R rotary engine, whose compact packaging makes such a low bonnet possible.

The Concorso d’EleganzaVilla d’Este, which also features historical motorcycles, was first held in 1929.