Maserati continues to celebrate its 100 years of history with a seven-page pictorial feature titled “Beyond the Swimsuit” in the introductory section of America’s most anticipated magazine issue.
“We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials “Strike”, featuring the all-new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue,” said Harald Wester, CEO of Maserati S.p.A.
“I had a great time driving the new Maseratis for their photographic campaign shot by photographer Francesco Carrozzini,” said Heidi Klum.
Italian Master Photographer, Francesco Carrozzini, shot the seven-page pictorial “Beyond the Swimsuit” which brings together ‘day in the life’ scenes that befit one of the world’s most famous women. Heidi Klum, the Hollywood star with the glamorous Quattroporte Ermenegildo Zegna Limited Edition, the business woman with the Ghibli S Q4 and the thrill-seeker with the GranTurismo MC Stradale Trofeo Race Car.
This is a nod to a brand with proven tradition and one of the highest standards of quality in the industry, which has been hard at work engineering automobiles that will usher them into the next 100 years of innovation. Maserati is and will always remain an automobile manufacturer capable of striking against the status quo.
Powerful women have been a constant presence in the history of Maserati. Maria Teresa De Filippis was the first woman to compete in Formula 1, and did so in a Maserati 250F in the ‘50s, against champions such as Juan Manuel Fangio and Stirling Moss. In more recent years, supermodel Jodie Kidd and TV Presenter Vicki Butler-Henderson went on to win races in the Maserati Trofeo Championship. Off the race track, an increasing number of women can be found behind the wheel of a Maserati road car: in China for example, over 30% of new Quattroporte owners are women.
The print feature and digital extensions were produced on location in Los Angeles, California.