Launch Of H.R. Owen Ecurie Heralds A Ground Breaking New Era For Luxury, Performance And Classic Car Buyers


July 4, 2016 By Mike Lee
Last updated on July 4, 2016

Launch Of H.R. Owen Ecurie Heralds A Ground Breaking New Era For Luxury, Performance And Classic Car Buyers

  • The launch of H.R. Owen Ecurie hails a new approach to classic, luxury and performance car buying
  • The newest H.R. Owen showroom will offer buyers access to any pre-owned performance or luxury car from a global network of suppliers
  • The new showroom is the first dedicated non-franchised outlet in the group’s history, offering the same peerless level of service as the other H.R. Owen group businesses
  • A dedicated on-site workshop with manufacturer-trained technicians, will be capable of carrying out the full range of aftersales functions including servicing and repair.

H.R. Owen is proud to announce an exciting new approach to classic, performance and luxury car buying, with the launch of H.R. Owen Ecurie. Ecurie, which is the French for ‘stable,’ is a word with a long association with motor racing and racing teams. H.R. Owen Ecurie will showcase exceptional, sought-after high performance cars and bring them together under one roof.

The newest H.R. Owen location is based in Cheltenham, and will allow buyers access to a wide selection of the most desirable cars. As well as hosting a carefully chosen selection of high-performance and luxury vehicles in the new showroom, H.R. Owen will also be able to source and acquire cars of the highest standard on behalf of customers, accommodating a variety of needs and desires.

H.R. Owen has been an integral part of the world of luxury and performance cars since 1932, and is able to call on a wealth of experience, knowledge and industry connections to bring customers access to the most exclusive and prestigious cars. The buying power that comes as a result of being one of the world’s largest dealer groups will ensure access to the very rarest cars, while the team’s technical knowledge will reassure customers that they are buying with confidence. As well as modern and limited edition supercars and performance cars, H.R. Owen Ecurie will also be able to help locate and acquire classic and niche vehicles, competition cars and even motorbikes if desired.

H.R. Owen Ecurie is the first specialist pre-owned multi-franchised dealership in the company’s history, and is not tied to any one manufacturer. This gives customers the choice of the finest examples of the likes of McLaren, Porsche, Morgan and Caterham, as well as the franchised brands within the H.R. Owen portfolio, such as Aston Martin, Bentley, Ferrari, Lamborghini, Rolls-Royce and more.

The launch of H.R. Owen Ecurie is further proof of H.R. Owen’s ability to take care of every element of the car buying experience. H.R. Owen Chauffeur Drive and Luxury Hire bring access to the most prestigious cars on a short-term basis or for special occasions, while the company is also able to take care of insurance through H.R. Owen Insurance Services, and is able to offer servicing and many more elements of running a performance vehicle.

H.R. Owen Ecurie customers will enjoy the same exemplary levels of service as those offered at H.R. Owen’s other showrooms with the added benefit of being able to choose from the widest selection of brands in one place or sourced to order.

Those that visit the Cheltenham site will be able to take advantage of a stunning selection of local roads around the town and in the Malvern Hills to try out a car before buying. The showroom itself will be stocked with a wide selection of modern and classic cars, thanks to a dedicated buying team.

However, H.R. Owen understands that many luxury and performance car buyers have many demands on their time so not everyone will be able to visit the showroom in person. This should be no barrier to finding your perfect car, though, so in certain cases H.R. Owen Ecurie will be able to take the car to the buyer, allowing them to view at a time and location that is more convenient.

Craig Davison, H.R. Owen Ecurie Brand Director said: “The launch of H.R. Owen Ecurie represents a ground-breaking new direction for us, and opens up a world of new possibilities for car buyers. We are excited that the global reputation of the H.R. Owen brand will help us to bring customers access to a wide range of performance or luxury vehicles of many types and ages.

“The Cheltenham location allows us access to a beautiful selection of local roads that will allow buyers to sample the cars in the perfect environment. However, if customers can’t make it to Cheltenham then we will take the H.R. Owen experience to them.”

H.R. Owen Ecurie opens on 1 July 2016.