Jennings SEAT Wins Dealer-Wide Leon Styling Competition


April 25, 2014 By Mike Lee
Last updated on August 6, 2015
  • Jennings SEAT wins dealer-wide Leon styling competition
  • Striking Leon ‘S-Tech’ took 61% of the vote
  • SEAT Sports Styling Kit available now

Jennings SEAT in Middlesbrough has won the first ‘King of Leon’ competition, set up by SEAT UK to see who could concoct the most striking Leon using genuine SEAT accessories… plus a little creative thinking.

The entire SEAT dealer network was invited to take part, and came up trumps with a procession of pimped and preened Leon models.

The quest to find the UK’s most eye-catching Leon began in March, with dealers given a month to complete their cars and present them to SEAT UK through the company’s online dealer portal. After the entry deadline closed in April, the dealers were then invited to vote for their favourite from a shortlist of three, selected by SEAT Head of Service and Parts Nigel Griggs.

And with a resounding 61% of the vote, Jennings SEAT was the runaway winner, with its special Leon FR ‘S-Tech’ beating finalists from Croyde Motors SEAT and Letchworth SEAT.

The winning car is a Leon FR 2.0 TDI 184 PS finished in Alor Blue and including parts from the new SEAT Sports Styling Kit (rear bumper, diffuser, twin rear exhausts, and side skirts), plus its 18-inch wheels painted gloss black, and the wing mirrors, diffuser, spoiler, number plate surround and front valance all painted to match. Most strikingly, the car has been finished off with twin black viper stripes.

The interior is largely untouched, but does include an oddments holder from the official SEAT accessories line, and the S-Tech comes with an iPad included in the price.

An S-Tech makeover will cost £2,000 over and above the price of the car to a customer, including the iPad and the black wheels and stripes. Jennings states that this represents a £1,500 saving on the cost of all the individual parts; the S-Tech model is the creation of Jennings SEAT, and not an official SEAT Leon trim level or accessories pack.

A nice added touch to the particular competition entry is its number plate: L20NFR. Alas, Jennings intends to keep hold of the plate for the time being.

Nigel Griggs said: “We’ve been really pleased with the response to this competition from our dealers, which was a bit of fun designed to encourage creativity among the network – while highlighting the customisation possibilities for the fantastic new Leon.

“The resulting cars have ranged from the sublime to the…slightly less so. Well done to Craig and the team at Jennings for coming out on top,” he added.

Jennings SEAT’s winning entry was led by Franchise Manager Craig Johnson – a genuine, dyed-in-the-wool SEAT fan who owns Leon fan site www.leonoc.com. Of his win, a delighted Craig said: “I am over the moon with winning the King of Leon competition, especially with being a massive Leon fan and ambassador with the Leon Owners Club… we at Jennings SEAT made sure our car was a worthy winner!

“The car that we put forward for the competition is a Leon SC FR 2.0 TDI 184 PS, but we can do the S-Tech design to pretty much all of the Leon range, and the customer can tailor each to their personal taste,” added Craig.

The Leon Sports Styling Kit is available now, while additional personalisation of a Leon can be arranged through any SEAT dealership. Prices start from £399 for the twin sports exhaust system. Full details can be found at www.seat.co.uk/content/uk/brand/en/services-and-accessories/home.html