Hagerty launches The Power List

May 6, 2022 By Mike
Last updated on May 6, 2022
  • The Hagerty Power List investigates the impact celebrity ownership and association have on market value – from movie stars to religious leaders
  • The Hagerty Power List comprises of six categories: Movies, Movie Stars, Musicians, Racing Drivers, Royalty, and Notable & Notorious
  • Apollo astronauts, Princess Diana, Paul Newman, Bullitt, Notorious B.I.G. and Carroll Shelby top their respective categories
  • 260 vehicles analysed by Hagerty data experts to deliver a definitive list
  • The Hagerty Power List presents the difference or ‘delta’ between the value of famous ownership cars against a normal model of the same type
  • The full report can be read here 

The classic and collector car market is booming, and Hagerty is at the forefront of monitoring the trends, but can a famous owner or association affect the value of a vehicle?

Can rap star ownership add thousands? Is one of Princess Diana’s former cars more sought-after than a vehicle driven by the Queen? Will a car be worth more if a movie star bought it? Would you pay more for a car once owned by The Pope? The Hagerty Valuation Team set out to answer these questions and more.

Searching Hagerty databases for celebrity owned cars that had been offered for sale, a list of over 260 vehicles was created, including cars owned by everyone from Adolf Hitler to Kris Jenner, and starring in movies from Herbie to Le Mans.

Hagerty experts compared the sold price (or estimated sale price) with the values for a standard car at that time. When faced with a unique car such as the Popemobile or a Batmobile, Hagerty valued a non-movie equivalent of the vehicle it was based on.

The end result was a list of famous people and films and the difference or ‘delta’ between the value of their cars and a normal one.

The Hagerty Power List comprises of six categories: Movies, Movie Stars, Musicians, Racing Drivers, Royalty, and Notable & Notorious. 

Category examples –  full report here, headlines link to full category feature pages

It is no surprise that Bullitt topped this list. The 1968 Highland Green Ford Mustang that Mecum sold in January 2020 for $3.74 million (£2.8m) had absolutely everything going for it. The difference between this value and Hagerty’s ‘standard’ price of £17,838 made a massive delta of nearly 16,000 per cent.

Movie Stars
Paul Newman is at the top of the list thanks to a single sale: a 2002 Chevrolet Corvette sold in 2012 for $275,000 (£175,200) against a Hagerty value of $38,000 (£24,215). Patrick Dempsey, Don Johnson, and Daniel Craig were also represented by single sales, but Hagerty tracked 20 cars associated with Paul Walker and 22 with Steve McQueen, showing the continual power of these stars 

The top of the list is a pretty gruesome place, with the cars in which The Notorious B.I.G. and Tupac were shot dead holding the first two places. There are some real petrolheads on the list with 13 cars linked to Elvis, 13 to Elton John, 14 to Rod Stewart and 10 to Jay Kay. The cars linked to Jay Z were a job-lot of trucks that failed to light the public’s imagination and bombed.

Carroll Shelby was always going to be a strong contender in this race, but John Surtees unexpectedly pulled out a second-place finish. Stirling Moss owned the most cars tracked in the category with six, and last in the top ten was legendary racer Mario Andretti, whose 1991 Lamborghini Diablo came nowhere near expectations at an RM Sotheby’s auction in 2020, selling for just $68,200.

Princess Diana is still a royal icon even a quarter of a century after her death, but it was the unexceptional nature of two of the cars tracked – a 1981 Ford Escort Ghia and a 1994 Audi 80 cabriolet  – that really pushed her up the ranking. Her Majesty the Queen is down the list, meaning the added ‘value’ of the Queen’s link isn’t quite so high as Lady Di.

Notable & Notorious
Interestingly, two cars tracked that were associated with Hitler failed to sell at auction, with the only purchases known of taking place behind the scenes. The highlight was a 1964 Lincoln Continental limousine that not only housed a Pope on his visit to Chicago, but also took four Apollo crews through their ‘welcome home’ ticker-tape parades.

John Mayhead, UK Hagerty Price Guide Editor, said: “Hagerty knows that the provenance of a car is all important, but the team wondered just which celebrities and movies were really influential when it comes to car values. In typical Hagerty style, we crunched the numbers, with some fascinating results. We’re already working on the 2023 Power List.’

  • The full Hagerty Power List can be found here
  • Bespoke commentary available on request