- H.R Owen Rolls-Royce Motor Cars London to showcase the all-new Rolls-Royce Black Badge range
- Black Badge Wraith and Black Badge Ghost usher in a bold new era for Rolls-Royce
- Rolls-Royce Motor Cars London will be the first dealer to host the Black Badge series, cementing H.R Owen’s position as the country’s leading luxury motor dealer group
- H.R Owen’s experienced team able to partner with discerning customers to complete tailored commissions
H.R Owen, the UK’s leading luxury motor dealer group, will be perfectly placed to showcase the all-new Rolls-Royce Black Badge series when it arrives at its London showroom in July.
The Black Badge range is designed to appeal to self-made and highly driven customers and is a permanent bespoke addition to Rolls-Royce’s range of cars that ushers in a new and exciting era. Black Badge is darker, more assertive, and a more focused take on the Rolls-Royce brand. The iconic ‘Flying Lady’ embodies this – her timeless design remains unchanged, but she has mutated into a high-gloss black vamp for the new models.
Customers will also be able to talk to the experienced team at Rolls-Royce Motor Cars London about the more powerful, more assertive and more confident Black Badge series. While the Black Badge can be specified in any colour a customer desires, should they opt for black, it will be the deepest, darkest and most intense black ever seen on a car surface.
The London dealership is the largest in Europe, and the showroom, on Berkeley Square in Mayfair, is ideally placed to see the new Black Badge in its natural environment. It will be the first dealer in the UK to host the new range.
Claus Andersen, Brand Director of Rolls-Royce Motor Cars London: “London is a young, modern and at times edgy city, which makes it the perfect place to come and see the new Rolls-Royce Black Badge series, which takes a completely different approach to any of its forebears.
“The team at Rolls-Royce Motor Cars London are perfectly placed to talk the public through everything that is new on the Black Badge range, and to discuss any more bespoke requirements that customers might be looking for.”
The Ghost Black Badge is powered by an uprated version of the 6.6-litre V12, with its power raised from 563hp to 603hp and torque up from 780Nm (575lb ft) to 840Nm (620lb ft).
The first example of the Black Badge will be on display in H.R. Owen’s Mayfair dealership in July.