H.R. Owen becomes official Puritalia Automobili UK retailer


August 29, 2019 By Mike
Last updated on August 29, 2019
  • H.R. Owen – the UK’s leading luxury automotive retailer group – has added Puritalia Automobili to its line-up of the world’s leading motoring brands
  • Puritalia Automobili is the third new addition to the H.R. Owen Group announced this year, joining Rimac and Automobili Pininfarina
  • H.R. Owen’s stable of brands also includes Aston Martin, BAC, Bentley, Bugatti, Ferrari, Lamborghini, Maserati and Rolls-Royce
  • The Puritalia Berlinetta is a hand-crafted ‘Super Hybrid’ grand tourer, powered by a V8 petrol engine and electric motor, for a total of 965bhp
  • The addition of Puritalia to H.R. Owen’s roster, cements the brand’s reputation as a leader in electric and hybrid luxury automotive sales

H.R. Owen has been appointed the official UK retailer to Puritalia Automobili, makers of the hand-crafted ‘Super Hybrid’ Berlinetta. This 965hp high-tech Italian sports car is limited to only 150 units, each inspired by the golden age of Italian automobile design.

Puritalia Automobili is the third new brand to now fall under the H.R. Owen umbrella this year, joining all-electric performance car brands Rimac and Automobili Pininfarina. H.R.  Owen will be supporting all three brands with their presence at the prestigious Salon Privé event, taking place at Blenheim Palace from 5-7 September.

H.R. Owen is the UK’s leading luxury motor dealer group, representing some of the world’s most sought-after brands; Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini and BAC. The addition of Puritalia Automobili consolidates H.R. Owen’s position at the very highest level in the automotive sector.

H.R. Owen’s reputation for exemplary customer service makes it the ideal fit for the Puritalia Berlinetta, which necessitates a different sales and ownership experience to most traditional sports cars. Given each Berlinetta requires 800 hours for carbon-fibre painting and finishing alone, the creation of each example will be a highly personal and involved process requiring passion, dedication and patience. Despite the artisan craftsmanship and highly advanced technology in each Berlinetta, prices start from just 465,000 Euros plus VAT, depending on the country of delivery.

Puritalia Automobili was founded by Paolo Parente, who partnered with car designer Fabio Ferrante, to build fuoriserie cars in the spirit of the Golden Years of Italian automobile design using the most advanced technologies. The Berlinetta, a project that was four years in the making, is the Puritalia experience at its best. A handcrafted, custom-made Italian sports car that offers a super-hybrid engine – managed by Artificial Intelligence based proprietary software – in a Berlinetta style carbon fibre body that offers the ideal 50/50 weight distribution for the perfect driving experience.

Ken Choo, H.R. Owen CEO, said“We are delighted to add Puritalia Automobili to the H.R. Owen portfolio of the world’s leading premium sports and luxury automotive brands. The Puritalia Berlinetta is an elegant and hugely hi-tech supercar, blending the worlds of history and innovation like never before, from its retro-inspired design, constructed from ultra-modern materials, to its blend of traditional engine and electric motors.

“The addition of Puritalia further reinforces the vision of our owner and Berjaya Group founder, Vincent Tan, in placing H.R. Owen at the forefront of the electric revolution underway in the hypercar segment.”

Paolo Parente, Founder of Puritalia, said: “We are delighted to add H.R. Owen to our exclusive network of selected dealers representing our company brand worldwide. When I visited H.R. Owen I could never have imagined such a level of organization and dedication to sales and service of premium luxury cars, in every aspect.

“What Mr. Ken Choo and Mr. Vincent Tan achieved with H.R Owen in the last years is truly impressive in every respect; despite its wide organization H.R Owen is still a passionate family of car enthusiasts and real car connoisseurs driven by the same passion that inspires our company and philosophy to revive the best from the past and blending it with the best of the modern technologies.  The collaboration with H.R. Owen for the introduction of our Berlinetta in the UK market was a natural choice.

“Our bespoke manufacturing approach necessitates to find retailing partners that shares our vision and are able to shift from a product-driven to a customer-centric approach to drive customer loyalty and to create value propositions making each car a truly unique piece of art intended for a selected elite of demanding and competent clients.
With the help of H.R Owen’s team we will enable a seamless brand experience for our UK customers in order to transform each customer from a buyer to a Puritalia’s brand ambassadors.”

The Puritalia Berlinetta will be available to view at H.R. Owen’s headquarters in Melton Court, South Kensington, from 9thSeptember following the Salon Privé show. Those interested in speaking with H.R. Owen about purchasing a Puritalia can contact the sales team on puritalia@hrowen.co.uk or 0777 394 9337.