Grand Opening Of BRABUS Flagship Store in London


May 16, 2014 By Mike Lee
Last updated on August 6, 2015

The BRABUS Flagship Store in London was inaugurated officially with a grand opening ceremony on May 15, 2014. In conjunction with BRABUS partner Bob Forstner, an exclusive selection of BRABUS super cars and refined Mercedes-Benz automobiles will be on permanent display in Park Lane, London’s posh street in the ritzy Mayfair.

BRABUS, manufacturer of exclusive high-performance automobiles and the world’s largest independent automotive refinement specialist, systematically continues the expansion of its global distribution network with the new flagship store in Europe’s most important financial center. BRABUS branches and retail outlets can be found in 106 countries around the globe today. The BRABUS showroom in London is on par with the other flagship stores in Beijing, Shanghai, Los Angeles, Moscow, Dubai and Tokyo.

118 – 127 Park Lane is the exact postal address of BRABUS London, just a few meters from Hyde Park. Sales consultants trained at the BRABUS plant in Bottrop, Germany provide first-class care for long-time and future BRABUS customers in the heart of the English metropolis. They provide help and advice when it comes to ordering a complete car or to the exclusive BRABUS refinement of an existing Mercedes.

Another specialty of the BRABUS Center of Excellence in this metropolis of eight million people is trading in vintage Mercedes cars restored from the ground up by the BRABUS Classic Division.

The grand opening exhibited the entire diverse spectrum of the unrivalled BRABUS product range: the peerless BRABUS 850 “iBusiness” multimedia luxury sedan fascinated the VIPs from the worlds of entertainment, sports, business and politics, as did the huge BRABUS 700 6×6. The BRABUS 800 WIDESTAR “iBusiness” and a Mercedes Viano with “iBusiness” equipment featuring Apple technology were also tailor-made for the business clientele that always needs to keep up with the latest market developments.

A Mercedes 280 SE 3.5 Cabriolet rebuilt from the ground up by BRABUS Classic demonstrated the unmatched quality of a vintage car restored by BRABUS.

“BRABUS has been highly successful on the British market for more than three decades,” declared Prof. h.c. Bodo Buschmann, founder and CEO of BRABUS Group at the event. “With our new BRABUS Flagship Store in London we want to be even closer to our demanding customers on the island, and we are delighted to have found the perfect partner in Bob Forstner and his team for our branch in the British capital.”