First new Radford model will be exclusive and limited to 62 examples


May 19, 2021 By Mike
Last updated on May 19, 2021
  • The first new Radford model, codenamed ‘Project 62’, will be exclusive and production will be limited to 62 examples
  • Each example will be fully bespoke to each owner – the ultimate in personalisation
  • Incorporating Lotus technologies ensures a superlative driving experience, with owners having the opportunity to drive their car on track with Jenson Button
  • Radford recently revitalised by leading designer Mark Stubbs, broadcaster and motor specialist Ant Anstead, FIA Formula OneTM World Champion Jenson Button and leading business adviser and lawyer Roger Behle

Radford, the global luxury coachbuilding brand with a British heart and soul, has announced that its first model, codenamed ‘Project 62’ will be limited to only 62 examples worldwide. Each exclusive model will be totally bespoke and crafted to customer requirements. The company is now officially accepting applications for the 62 cars from potential owners – and a select few of the 62 cars have already been allocated to future owners.

Project 62 is a mid-engined two-seater coupe endowed with luxurious appointments befitting a high end bespoke coachmaker. It will be sleek, elegant and cosseting but not at the expense of driver enjoyment. Created using Lotus technologies, the car will be mechanical, engaging and poised – a true driver’s car. Project 62 will be very distinctive. It will be the world’s first modern Radford.

Mark Stubbs “Our first model is unique, it harks back to the iconic Lotus 62 project from the late 60s, and evokes the passion that project brought with it – and what it signified for Lotus. We’re only making 62 of these cars, meaning they are already ultra-rare and exclusive. We have already had significant interest in the model but are only today accepting applications from potential customers.”

Ant Anstead “The opportunity to buy a Radford hasn’t been around for many years, and when Radford was last a force to be reckoned with, the clientele that bought the cars was distinguished to say the least. Radford has always been a special, exclusive and well-respected luxury brand. And now we are bringing the spirit of Radford back with the Project 62 – which completely embodies the historic attributes of the brand – it is coachbuilt, luxurious and exclusive.

Radford draws upon a strong history of design, including creating the bodywork of the original Ford GT40, one of the most iconic sports cars in history. That wealth of design heritage is what informs Radford today. The craftsmanship bestowed upon each build and the level of personalisation available position ‘Project 62’ among the best of the British luxury brands.”

Jenson Button “For me, a key purpose of Radford is to celebrate iconic automotive moments by bringing them back to life for a new, modern audience. Our first car, Project 62 embodies that ethos to a tee. As a British car lover I am excited that Radford has the honour of working alongside Lotus to pay homage to the truly stunning original Type 62 from 1969. With the dynamic development of our car already well underway, we are working hard to ensure we do this car justice, and I can’t wait to put it through its paces on the Radford Track before inviting today’s Project 62 owners to come and do the same.”

All Radford owners will be invited to attend an exclusive one-day track event with Jenson Button. The FIA Formula OneTM World Champion will demonstrate how owners can get the most out of their Radford on the racetrack on which they were developed.

Radford will create contemporary luxury commissions true to classic timeless designs, bringing a modern and relevant version of coachbuilding, to a new discerning clientele. 

Full details of Radford’s first model will be revealed later in 2021 and Radford is now officially taking deposits on the limited run of cars. Potential buyers are invited to visit the Radford website to register their interest.

To register your interest, visit: https://radford.co/