Ferrari debuts in India posted on 26 May 2011
New Delhi , 26 May 2011 – Starting from today all the Ferrari enthusiasts and clients in India can count on the official presence of Ferrari in the country, 58th market of the Prancing Horse, as the first dealership in the heart of New Delhi opens its doors. The Grand Opening, dedicated to the local and international medias, was hosted by Ferrari CEO Amedeo Felisa, Ferrari Commercial and Marketing Director Enrico Galliera, and Ashish Chordia, Chairman of the Shreyans Group, the Ferrari importer for the country. The Scuderia Ferrari Marlboro drivers, Fernando Alonso and Felipe Massa, already in Monte Carlo for the next race, sent their greetings to the guests through a video message, looking forward to coming to India in October for the first Indian GP.
The street facing the New Delhi location was panelled for the occasion with great images of the Ferrari past and present, to tell the story of the passion, the races and the style. The special preview for the medias was held in the over 500 square metres on two levels of the dealership, with the ground floor entirely dedicated to the range, and the personalization area to support the client to uniquely configure their new Ferrari.
During the meeting with the press, Felisa said: “Our objective was to launch the Indian market in 2011 and it ‘s a pleasure to inaugurate this first dealership here today. We feel that this is the right moment, considering the dynamism of the country and its economy. Here in India you feel great enthusiasm and a strong connection to the Ferrari brand, which, even before officially entering India, had already around 50 clients in the country. Naturally the entire range will be available on this market, imported by the Shreyans Group, the partner we’ve chosen and who shares with us not just the desire to invest, but also the passion for Ferrari and its values.”
The dealership carries the Ferrari Corporate Identity with elegant, timeless and authentic design. It is also sided by the official Ferrari Service, and their combination will guarantee a top level experience enhanced by the customer best in class service. Tonight an exclusive dinner will be dedicated to the Indian clients and enthusiast to celebrate the event.
The Shreyans Group has played significant role in transforming luxury retail in India, distributing and retailing luxury products. From the inception of the business, the Shreyans management has had the very clear vision to offer the highest quality products and after sales service, providing customers with an unprecedented buying experience.