The Middle East’s first solus Collezione Automobili Lamborghini store made its debut in the UAE yesterday in the Dubai Mall. Brought to Dubai by Abdulaziz Al Rasheed Trading, a member of Al Rasheed Group, Kingdom of Saudi Arabia, with retail assets in the Gulf Cooperation Council (GCC) and Lebanon, the high-end store is dedicated to the entire fashion and accessories range of Collezione Automobili Lamborghini.
“The philosophy behind the Automobili Lamborghini fashion line is synonymous with the Italian brand and the traits of Lamborghini super sports cars – pure, cutting edge and visionary,” said Abdulaziz Al Rasheed, CEO of Al Rasheed Group. “Dubai’s strong appeal in the region as a city famed for the ‘best of the best’, makes it the perfect fit for Collezione Automobili Lamborghini stores, which we look to expand across the Middle East in the next few years. The location of our flagship store in the iconic Dubai Mall is fitting for one of Italy’s most prestigious and internationally recognized brands.”
“Our aim is to communicate the strength of our brand in terms of style, materials and cutting edge design through our fashion and accessory collection,” said Boris Puddu, Head of Collezione Automobili Lamborghini based in Sant’Agata Bolognese, Italy. “Lamborghini’s is the most desirable super sports car brand. The customers of Collezione Automobili Lamborghini are part of an exclusive “club” of Lamborghini enthusiasts, wearing the
philosophy of an Italian marque.”
The launch was further enhanced by a fashion show in the store that launched the Automobili Lamborghini Fall–Winter Collection for 2014–2015, reflecting the core values of Lamborghini with superior quality and Automobili Lamborghini S.p.A. innovative fabrics, as well as featuring some of the design elements found in Lamborghini cars
such as the distinctive hexagon theme.
“Lamborghini owners and enthusiasts in the UAE can now access clothing and accessories that reflect the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage,” Puddu concluded.
The Collezione Automobili Lamborghini Store in Dubai Mall will sell the complete range of items, designed not only for Lamborghini owners but for the luxury consumer who values quality, style and elegance. Offering a total look for both men and children, exclusive accessories include carbon fiber bags and the brand’s first perfume: Lamborghini L, in four fragrances.