Dodge Partners With Universal Pictures And Atlantic Records On ‘Furious 7’


March 10, 2015 By Mike Lee
Last updated on August 3, 2015

Dodge Partners With Universal Pictures And Atlantic Records On 'Furious 7'

  • ‘Furious 7’ opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and ‘armored’ Jeep® Wrangler Unlimited
  • Dodge launches multitier marketing initiative to promote action-thriller, including ‘Flash to the Future’ television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7
  • Dodge vehicles also showcased in new music videos of songs from Atlantic Records ‘Furious 7: Original Motion Picture Soundtrack,’ available in stores and at online retailers March 17

Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for “Furious 7,” in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label’s “Furious 7: Original Motion Picture Soundtrack,” available March 17 and available now for pre-order at http://smarturl.it/furious7.

A Candy Red 2015 Dodge Charger, driven by Dominic (Dom) Toretto (Vin Diesel) in various chase scenes throughout “Furious 7″; a Sublime Green and Black 2015 Dodge Challenger R/T driven by Letty Ortiz (Michelle Rodrigues); and an armored 2015 Jeep Wrangler Unlimited driven by Tej Parker (Chris “Ludacris” Bridges), play prominent roles in the movie. In all, FCA US provided nearly 30 vehicles for the movie production.

Many high performance Dodge vehicles – including the 707-horsepower Dodge Challenger SRT Hellcat and Dodge Charger SRT Hellcat, 645-horsepower Dodge Viper GTS and other new and vintage Dodge vehicles – are featured in music videos Atlantic is releasing in support of its original movie soundtrack album.

“Fast Dodge cars, adrenaline-filled action and heart-pounding music have fueled the Fast & Furious movie franchise,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “For the first time, Dodge is broadening its long-time partnership with an innovative new Atlantic Records collaboration that truly expands the power and reach of the Fast & Furious franchise and provides a natural extension for showcasing Dodge’s most powerful new performance vehicles to movie, music and car enthusiasts everywhere.”

Dodge will support its promotional partnership with Universal with a multitier marketing initiative that includes televisions spots for the U.S. and international markets, social media and digital marketing campaigns, and a special Furious 7 landing page on the brand’s website.

Television Ads
Dodge created new television commercials to promote “Furious 7,” including a national spot debuting March 9, featuring the 2015 Dodge Challenger. In addition, television spots featuring the 2015 Dodge Charger will air in the Middle East and ones featuring the 2015 Jeep Wrangler will air in other international markets. All ads include clips from the movie and new vehicle footage.

The “Flash to the Future” national spot opens at a Dodge dealership with a customer walking up to and getting into a Dodge Challenger R/T. As he admires the interior and gets a feel for the Challenger, he suddenly is launched into a high-octane, aggressive, intense fantasy of the “Furious 7” world, which includes an action-packed scene from the movie. The spot cuts back to the reality of the customer at the dealership and closes with a voice over saying “It’s not Fast & Furious without a Dodge. ‘Furious 7’ in theaters starting April 3.”

The spots were created in partnership with full-service advertising agency, Doner.

New Dodge ‘Furious 7’ Landing Page
Fans can check out the www.dodge.com/en/furious-7 website to explore the muscle behind the movie and find out more about the “Furious 7” good guys, bad guys and cars. The site includes movie stills and information about the Dodge Challenger SRT Hellcat, Charger SRT Hellcat, Charger R/T Scat Pack and Charger 392 HEMI® Scat Pack Shaker.

Atlantic Records Music Videos
On March 17, Atlantic Records will release “Furious 7: Original Motion Picture Soundtrack,” the musical companion to Universal Picture’s “Furious 7.” In the weeks leading up to the album’s debut, Atlantic has been releasing a series of exclusive singles from artists including Kid Ink, Y.G., Wale, Tyga & Rich Homie Quan’s “Ride Out,” T.I. & Young Thug’s “Off Set” and Prince Royce’s “My Angel.” In an exclusive partnership with Dodge, America’s mainstream performance brand, current and vintage Dodge vehicles are featured in the music videos. A special “See You Again” video features six Dodge vehicles including the Sublime Green and Black 2015 Challenger from “Furious 7.”

The “Furious 7: Original Motion Picture Soundtrack” is available for pre-order at http://smarturl.it/furious7 and streaming at http://smarturl.it/streamFurious7.