Dodge Expands Its Partnership With Fathead And Takes Building The Ultimate Dodge Customized Space To A New Level


August 1, 2016 By Mike Lee
Last updated on August 1, 2016

Dodge Expands Its Partnership With Fathead And Takes Building The Ultimate Dodge Customized Space To A New Level (1)

  • Dodge is the first to bring Fathead ‘Total Coverage’ precision-cut vinyl wall graphics to consumers to create a one-of-a-kind Dodge garage and/or special recreation space
  • Full wall designs, featuring Dodge Charger, Challenger and Viper vehicles, and 14 different Dodge peel-and-stick graphics now available; view designs on new fathead.com/dodge page
  • Fathead wall graphics join previously licensed Dodge flooring and high-performance cabinetry, giving enthusiasts a full line of branded products to build their dream rooms

Creating the ultimate Dodge garage or recreation room in your home just got easier as Dodge expands its partnership with the Detroit-based wall graphics company Fathead to include floor-to-ceiling total coverage wall designs that feature the Dodge Challenger, Charger and Viper, plus brand and vehicle logos.

Building on the success of its “Fathead PRO,” Fathead’s commercial creative design and production business, the new line of Dodge branded products marks the first time Fathead “Total Coverage” precision-cut vinyl wall graphics are available for consumers to create their own automotive-themed and one-of-a-kind custom transformations of their garages or special spaces.

“Our Dodge owners are pure enthusiasts through and through and proudly display their pride for their vehicles wherever they can,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. “Adding the new Fathead floor-to-ceiling Dodge branded designs to the previously licensed Dodge flooring and custom cabinetry collections makes it easy for our fans to create their ultimate customized spaces to showcase their passion for their Dodge vehicles.”

Three full-wall Dodge designs, featuring the Dodge Challenger SRT Hellcat, Challenger and Charger Scat Packs and Dodge Viper, plus 14 “Real Big” peel-and-stick Fatheads of Dodge vehicles and brand logo graphics are now available, and many can be seen at the new www.fathead.com/dodge page. These designs include the Dodge Charger R/T Scat Pack with 392 HEMI® fender badge, Charger and Challenger 100 Anniversary decals, Dodge full vehicle line murals and various Dodge logos through the decades. Enthusiasts can choose the “Total Coverage” designs exactly as is or create custom designs featuring images of their own Dodge vehicles.

“Fathead Total Coverage offers the ability to transform any space into an immersive environment that is reflective of our customer’s passion,” said John Fraas, President and Chief Financial Officer of Fathead. “Marrying customized, premium in-house design with America’s performance brand allows us to bring a car enthusiast’s dream room to life unlike any other.”

In addition to the Fathead line of wall graphics, brand enthusiasts can also create their dream spaces with a Dodge Flooring Collection by Swisstrax (www.swisstrax.com/dodge), premium interlocking floor tiles, and Dodge high-performance cabinetry, designed and built exclusively for the brand by Contur Cabinet Ltd. (www.dodgecabinets.com). Styling cues from actual Dodge vehicles, such as the iconic Shaker scoop, Shaker striping and Scat Pack badging, were used for inspiration in the cabinet design.