The new showroom, based at one of Britain’s premier circuits, will sell Caterham’s full five model UK range of lightweight sportscars, as well as offering a full range of aftersales activities, including service, warranty and parts support.
Caterham’s Experience day activities will be housed at the new facility, relocating from Silverstone to Donington Park.
To celebrate the showroom launch, BookaTrack held a launch event on Saturday 5th March with a range of on and off track activities at Donington Park. Attendees were able to enjoy drifting action, with the Caterham Drift Experience, and test drives in a range of Caterham models, including the recently released Seven 620S.
Graham Macdonald, Caterham Cars CEO, and Christopher Tate, Donington Park Managing Director, attended the event as well as members from the local Caterham Seven owners club.
Graham Macdonald, said: “Over 16 years, we have forged a strong and close partnership with BookaTrack. To open our fourth UK dealership with a brand that is so clearly passionate about Caterham, is an exciting new chapter in this partnership.
“This wonderful, bespoke site at Donington Park will ensure midlands-based sportscar enthusiasts enjoy the full Caterham brand experience, in location truly reflecting our values and heritage.”
BookaTrack is the UK’s largest independent car track day organiser. Caterham has been working with the company since its inception in 2000 and throughout its progression as a premium track day provider. BookaTrack will continue to operate a fleet of Caterhams at around 120 events per year at race circuits across the UK and Europe.
For more information about Caterham Cars, please visit www.caterham.com.
For more information about BookaTrack, please visit www.bookatrack.com