Casio Edifice Launches the EFR-544RB-1AER Chronograph

May 28, 2015 By Mike Lee
Last updated on August 2, 2015

Casio Edifice Launches the EFR-544RB-1AER Chronograph - Copy
2015 Spring/Summer Infinity Red Bull Racing collection

  • Hero model from the motorsport-inspired Casio Edifice 2015 spring/summer collection in collaboration with the Formula 1 champions at Infiniti Red Bull Racing
  • Active Racing Line theme offers distinctive bronze ion-plated detailing and stainless steel strap
  • Assured exclusivity with strictly limited edition production run
  • Radio-controlled worldwide time accuracy

The 2015 spring/summer collection from Casio Edifice represents the most contemporary advancements in watch technology and engineering precision. It beautifully illustrates the objectives of speed and intelligence synonymous with the Edifice brand, while the distinctive new Active Racing Line theme perfectly blends luxury with a motorsport-inspired design language.

The latest watch to express all these qualities is the new Casio Edifice EFR-544RB-1AER limited edition model designed in collaboration with the four-time Formula 1 champions at Infiniti Red Bull Racing.

Positioned as the hero model in a strictly limited spring/summer collection, this classic timepiece features beautifully crafted stainless steel construction throughout. Beneath the scratch-resistant mineral glass cover lies attractive ion-plated bronze details on the watch face, a special long-lasting luminous coating on the hands and hour increments, and a clear date display. Meanwhile, the inner workings include radio-controlled adjustment that ensures the most accurate time is displayed wherever you are in the world, and stopwatch functionality for when split-second timing is needed.

In addition, thanks to a case sealed to a water resistance classification of 10bar pressure, the new Casio Edifice EFR-544RB-1AER strikes the ideal balance for active wearers, being suitable for water sports, everyday use and occasion styling.

The 2015 Casio Edifice EFR-544RB-1AER will cost £175 and will be available from June in the Casio London store, online at, and in branches of H.Samuel Jewellers.

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