French luxury car manufacturer Bugatti, which two years ago launched its own men’s and women’s clothing and accessories collections, is kicking off the summer with the launch of a new pop-up store in Porto Cervo, Italy, inside the Harrods Prestige Village.
Located in one of the most exclusive shopping resorts on the Costa Smeralda, the new Bugatti store will rub shoulders with international fashion and jewellery brands. It will house the company’s new men’s, women’s and accessories collections as well as the exclusive line of watches designed in conjunction with Parmigiani Fleurier.
Two Veyron 16.4 Grand Sport Vitesse models are providing the perfect backdrop to set the scene. The Grand Sport Vitesse is the fastest production roadster in the world. One of the two models on display is actually a World Record Edition that was built in a limited run of only eight cars to celebrate the 2013 world record drive when the Vitesse drove 408.08 km/h with the roof off.
The Bugatti pop-up store will be lit up to accentuate the products’ every detail and high quality. As a meeting point between the brand and its Italian and international clientèle, the store will introduce visitors to the company’s unique combination of sophisticated luxury and cutting-edge technology. It will be open until the end of August.