Briggs Automotive Company launches BAC Sweden


October 9, 2018 By Mike
Last updated on October 9, 2018

Briggs Automotive Company launches BAC Sweden

  • Briggs Automotive Company (BAC) is continuing its rapid expansion around the globe and has now officially launched BAC Sweden
  • BAC has exported its highly acclaimed Mono supercar to over 35 territories worldwide since its launch, and Sweden is the latest country to benefit from a specialist local dealer
  • With exclusive rights to sell the Mono, BAC Sweden will be managed by John Larsson, who recently set up his own business in Borås – John’s Garage
  • Larsson has almost two decades of experience representing luxury car brands, including Porsche, and he’ll now distribute the world’s only single-seater, road-legal supercar across the region

Briggs Automotive Company (BAC) is continuing to take the world by storm and has officially launched BAC Sweden in Borås – 60km west of Gothenburg.

BAC has exported its world-renowned Mono supercar to over 35 territories worldwide since its launch, and Sweden is the latest country to benefit from a specialist local dealer.

The British brand already has dealership agreements in USA, Mexico, Japan, Hong Kong and Canada, with demand for Mono forever increasing around the globe.

BAC Sweden will be managed by John Larsson, who has almost two decades of experience representing luxury cars, having recently managed three Porsche dealerships around the country.

Larsson’s new business, John’s Garage, will be the home of the Mono in Sweden, sharing the BAC ethos of unrivalled quality service and being completely connected to its customers. BAC knows every Mono owner by name and hosts numerous experience events around the world to allow drivers to enjoy Mono in truly spectacular surroundings.

One of BAC’s annual events takes place in Sweden, drifting on the frozen lakes of Åre and showing off Mono’s brilliance to the region. As such, BAC has won plenty of fans across the country and increased demand for its supercar.

BAC Sweden’s John Larsson commented: “I am delighted to officially represent BAC in Sweden and cater to the demand for the amazing Mono across the region. Working with cars has been running in my family since the 1940s and I pride myself on providing the best service around – just like BAC. I truly believe in both BAC, Mono and the fantastic team behind the car; it’s a honour to be part of the team!”

Neill Briggs, BAC Co-Founder and Director of Product Development, added: “We’re absolutely thrilled to launch BAC Sweden and continue our expansion around the world. Swedish people absolutely love their cars and, clearly, they’re big fans of the remarkable engagement and accessibility of the Mono. We know first-hand just how spectacular a country Sweden is for driving, and now they have a specialist dealer for the ultimate driver’s car.”