Bentley The Future Of Luxury Performance


December 2, 2014 By Mike Lee
Last updated on August 4, 2015

Bentley Conference 'Shaping the future of luxury performance'

  • Annual dealer conference held in Barcelona
  • Best performing dealers awarded
  • New models drive sales success across Europe

Bentley Motors held its annual European dealer conference themed “Shaping the future of luxury performance” in Barcelona last week, reviewing the successful year and defining targets for 2015.

Bentley is set to continue its record breaking pattern, with 2014 on track to become the company’s most successful ever year. New models are driving this European success, with the Continental GT V8 S and Flying Spur V8 recently entering the market. A strong German market continued helping Europe to post a sales increase of 7% in the first nine months of the year. 1,155 cars were delivered, in comparison to 1,081 cars in 2013.

Commenting on the outcome of the conference, Robert Engstler, Regional Director of Europe at Bentley, said: “Bentley Motors remains the most sought after luxury car brand in the world, and we see a great potential for further development in Europe. Certain markets are tough, as other luxury car brands can testify, but with our three model lines delivering an unmatched blend of luxury and performance, alongside the high levels of dedication and professionalism from the dealers, we are at great starting point.”

The New Year will not only see Bentley’s pinnacle model, the Mulsanne Speed, arrive in Europe, but also a further expansion of the European dealer network. Openings in Dresden, Nuremberg, Milan, Zug and Basel will complement the European network that covers more than 50 dealer showrooms.

On the occasion of the conference, Bentley Motors awarded the best performing European dealers of 2014 in various business fields. Bentley Lugano was awarded for its excellent communication and marketing strategy, while Bentley Berlin received the trophy for its focus on customer satisfaction. In the sales and aftersales category, Bentley Hamburg and Frankfurt achieved outstanding results in 2014. Bentley Stuttgart was presented with the pre-owned trophy.