Bentley Opens First Showroom In Morocco


October 14, 2015 By Mike Lee
Last updated on October 14, 2015

Bentley Opens First Showroom In Morocco

  • Bentley Casablanca increases brand’s international presence
  • Centrale Automobile Chérifienne announced as authorised partner
  • Customers in Morocco can now order Bentayga, Bentley’s SUV

Bentley Motors announces the opening of its first dealership in Morocco, Bentley Casablanca, set at the heart of the country’s economic and business district.

The new dealership offers customers the complete Bentley model range, including Bentley’s latest model, the Bentayga- the fastest, most powerful, most luxurious and most exclusive SUV in the world.

Kevin Rose, Member of the Board for Sales, Marketing and Aftersales for Bentley Motors, comments: “Bentley’s continued expansion is a further sign of strength in the international appeal of our brand. We are selling in more markets than ever before and with the all-new Bentayga added to our model line-up, we look forward to Bentley Casablanca contributing to our continued positive performance.”

Located in the Aïn Sebaâ district in Casablanca, the showroom covers an area of 400 m2. In addition to Bentley Bentayga, customers can choose from the rest of the Bentley family – the stylish, Continental GT, the Flying Spur luxury sedan and the Mulsanne, Bentley’s pinnacle flagship. Bentley Casablanca also offers aftersales services and the company’s branded luxury goods.

Robert Engstler, Regional Director Europe for Bentley Motors, comments: “We start in Morocco in a strong position, already seeing high levels of enthusiasm for Bentley from potential customers. We are confident we have found the right partner in Centrale Automobile Chérifienne, combining an in-depth knowledge of business in Morocco with a long and successful track record of automotive retailing.”

Victor Elbaz, President of Centrale Automobile Chérifienne, comments: “We believe we have significant potential in our market with Bentley and we look forward to welcoming customers and fans to our dealership and offering them a truly first-class Bentley experience.”