Aston Martin On Ice comes to Hokkaido


November 20, 2017 By Mike Lee
Last updated on November 20, 2017

Aston Martin On Ice comes to Hokkaido

  • DB11 Volante On Ice debut
  • Art of Living programme to be held 8-12 February 2018

Following the success of its On Ice programmes in New Zealand, Europe and the US, Aston Martin is announcing 2018 dates for Hokkaido On Ice. As the first On Ice programme for the luxury British marque in the key Japan market, the package offers a unique opportunity to experience a range of models against stunning Hokkaido backdrops. This will include the flagship Vanquish S, as well as one of the very first opportunities for DB11 Volante customer drives.

Participants in the programme will have the opportunity to test their driving skills on sub-zero snow and ice surfaces, with expert guidance from professional driving instructors. Guests will test the limits of the British Automaker’s luxury cars from behind the wheel, experiencing first-hand the exceptional level of handling and near-perfect weight distribution for which the marque is notorious.

Running from 8-12 February 2018, guests will be hosted at luxurious accommodation in the east of Hokkaido, with private open-air Onsen baths as well as the choice of either traditional Japanese or Western style beds.

Mr Patrik Nilsson, President of Aston Martin Asia Pacific commented: “Our Hokkaido On Ice programme places guests at the heart of one of the most stunning locations in the world, and behind the wheel of equally beautiful cars. We strive to create unforgettable experiences through our Art of Living programme, and Hokkaido On Ice is perhaps the ultimate illustration of this.”

Places are strictly limited, so interested persons are encouraged to register their interest as soon as possible for further information via this link: www.astonmartin.com/hokkaido-on-ice