Aston Martin awarded coolest brand in the UK
Posted on 28 September 2011
The prize of the UK’s coolest brand has been awarded to Aston Martin, winning this prestigious accolade for an unprecedented fifth time in six years.
Aston Martin has topped a poll which comprises an array of leading international contemporary design-driven brands, which included Apple and Bang & Olufsen, and other leading automotive brands. Aston Martin also got voted the top automotive brand surpassing a host of other luxury and specialist manufacturers to complete a double success.
Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis and the Chairman of the CoolBrands Council said: “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.”
The CoolBrands initiative was established in 2001, and has been canvassing the opinions of experts and consumers alike to identify the coolest brand in the UK, based on such factors as style, innovation, authenticity, originality and desirability.
This year’s council of 36 influencers includes music artist Jessie J, DJ and Bestival founder Rob da Bank and actress and fashion designer, Sadie Frost. Firstly 10,000 brands are initially identified, then a shortlist of 1,500 brands is established, of which the panel and consumers then vote to produce a top 500 of the most highly rated brands.
Over the last decade Aston Martin has transformed from a small-scale manufacturer of specialist sports cars to one of the world’s best-known luxury brands, boasting its strongest ever line-up. From the breathtaking Aston Martin One-77 supercar and the elegant and yet brutal V12 Zagato to the Tailor-Fit luxury city car, the Cygnet, from the powerful Vantage range and new Virage to the exquisite DB9, DBS and Rapide, each and every Aston Martin expresses the core values of Power, Beauty and Soul. The Aston Martin range was expanded even further at this year’s Frankfurt Motor Show, where the Aston Martin unveiled the striking new DBS Carbon Series.
Aston Martin has a global network of 136 dealers in 42 countries, and recently opened new dealerships in Istanbul, Turkey, Las Vegas, USA and Mumbai, India. The company also has ambitious growth plans for up to four new dealer sites in China over the next 12 months, doubling the existing network.
Aston Martin remains at the forefront of contemporary manufacturing, with a cultural force that embodies both design and engineering excellence, and a brand with a truly special heritage. Aston Martin is renowned around the world and enters the next decade and promises to continue with it’s radical innovation and change, without losing the core qualities that make this strong, independent British brand so widely revered.